{"id":2669,"date":"2023-03-06T17:49:11","date_gmt":"2023-03-06T16:49:11","guid":{"rendered":"https:\/\/hti-consulting.com\/?p=2669"},"modified":"2023-03-15T18:21:55","modified_gmt":"2023-03-15T17:21:55","slug":"la-culture-dentreprise-une-des-1eres-cles-pour-attirer-les-talents-anne-mascarelli","status":"publish","type":"post","link":"https:\/\/www.hti-consulting.com\/fr\/la-culture-dentreprise-une-des-1eres-cles-pour-attirer-les-talents-anne-mascarelli\/","title":{"rendered":"\u00ab\u00a0La culture d’entreprise : une des 1\u00e8res cl\u00e9s pour attirer les talents\u00a0\u00bb Anne Mascarelli"},"content":{"rendered":"\t\t
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\ud83d\udd0e \u00ab Anne, comment attirer les talents dans mon entreprise ? \u00bb Voil\u00e0 une question qui m\u2019est r\u00e9guli\u00e8rement pos\u00e9e.
En miroir, les candidats s\u2019interrogent souvent sur leur orientation professionnelle \u00ab Quels crit\u00e8res retenir pour \u00eatre certain d\u2019aller dans la bonne direction ? \u00bb
\ud83d\udcd6 Selon une \u00e9tude r\u00e9alis\u00e9e en 2022 par HelloWork, les arguments les plus convaincants lors d\u2019un recrutement sont les suivants\u00a0:
– Le salaire (87%)
– La culture d\u2019entreprise (83%)
– Les autres avantages financiers (68%)
La culture d\u2019entreprise appara\u00eet donc, et de plus en plus, comme un avantage concurrentiel de 1er\u00a0ordre et ceci non seulement vis-\u00e0-vis des candidats mais \u00e9galement des collaborateurs, des clients et plus largement pour d\u00e9finir sa place dans la soci\u00e9t\u00e9\u00a0: la fameuse raison d\u2019\u00eatre de l\u2019entreprise.
Mais concr\u00e8tement, c\u2019est quoi la culture d\u2019une entreprise\u00a0?
Il est difficile d\u2019en trouver une d\u00e9finition officielle. Pour la qualifier, on \u00e9voque souvent l\u2019histoire de l\u2019entreprise et\/ou de ses fondateurs, la mission et les objectifs de son activit\u00e9 ou alors les valeurs et les r\u00e8gles de conduite qui l\u2019animent.
Pour ma part, voici les conseils que j\u2019adresse fr\u00e9quemment aux dirigeants qui r\u00e9fl\u00e9chissent sur le sujet\u00a0:
\u2705 Il est plus important d\u2019incarner la culture de l\u2019entreprise que de la formaliser,
\u2705 La culture d\u2019entreprise sera tr\u00e8s mal per\u00e7ue si elle se r\u00e9duit \u00e0 un simple outil marketing en vue d\u2019une diff\u00e9renciation de positionnement par rapport \u00e0 la concurrence,
\u2705 Il est capital d\u2019inclure tout le monde dans la co-construction de la culture d\u2019entreprise et de partir des dirigeants,\u00a0
\u2705 Elle doit \u00eatre \u00e9volutive et il faut la revoir r\u00e9guli\u00e8rement pour v\u00e9rifier son ad\u00e9quation avec le v\u00e9cu des parties prenantes,
\u2705 Enfin, et c\u2019est pour moi le point essentiel, elle doit \u00eatre authentique. Lors de mes missions pour HTI – Healthcare & Technology International je suis tr\u00e8s vigilante sur ce point. Il s\u2019agit d\u2019\u00eatre vrai\u00a0: on ne r\u00e9ussit rien en faisant de fausses promesses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\ud83d\udd0e \u00ab Anne, comment attirer les talents dans mon entreprise ? \u00bb Voil\u00e0 une question qui m\u2019est r\u00e9guli\u00e8rement pos\u00e9e.En miroir, les candidats s\u2019interrogent souvent sur… En savoir plus<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2669","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\n"La culture d'entreprise : une des 1\u00e8res cl\u00e9s pour attirer les talents" Anne Mascarelli - Healthcare & Technology International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hti-consulting.com\/fr\/la-culture-dentreprise-une-des-1eres-cles-pour-attirer-les-talents-anne-mascarelli\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""La culture d'entreprise : une des 1\u00e8res cl\u00e9s pour attirer les talents" Anne Mascarelli - Healthcare & Technology International\" \/>\n<meta property=\"og:description\" content=\"\ud83d\udd0e \u00ab Anne, comment attirer les talents dans mon entreprise ? \u00bb Voil\u00e0 une question qui m\u2019est r\u00e9guli\u00e8rement pos\u00e9e.En miroir, les candidats s\u2019interrogent souvent sur... 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