{"id":2724,"date":"2023-03-08T17:37:50","date_gmt":"2023-03-08T16:37:50","guid":{"rendered":"https:\/\/hti-consulting.com\/?p=2724"},"modified":"2023-03-15T18:04:06","modified_gmt":"2023-03-15T17:04:06","slug":"la-visite-dun-delegue-medical-est-elle-toujours-dactualite-laure-negre","status":"publish","type":"post","link":"https:\/\/www.hti-consulting.com\/fr\/la-visite-dun-delegue-medical-est-elle-toujours-dactualite-laure-negre\/","title":{"rendered":"\u00ab\u00a0La visite d’un d\u00e9l\u00e9gu\u00e9 m\u00e9dical est-elle toujours d’actualit\u00e9 ?\u00a0\u00bb Laure N\u00e8gre"},"content":{"rendered":"\t\t
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\ud83e\uddd0 Je m’interroge et vous livre quelques pistes sur les possibles \u00e9volutions.
\u27a2 Apr\u00e8s la taxe impos\u00e9e aux laboratoires sur les visites m\u00e9dicales, l’arriv\u00e9e des g\u00e9n\u00e9riques, le manque de m\u00e9decins, le covid a encore amplifi\u00e9 la baisse des visites des d\u00e9l\u00e9gu\u00e9s m\u00e9dicaux, les stoppant m\u00eame en pleine p\u00e9riode d’\u00e9pid\u00e9mie.<\/p>

\u27a2 Dans le m\u00eame temps, les m\u00e9decins se sont empar\u00e9s des outils digitaux : 95% des m\u00e9decins effectuent leur recherche scientifique sur internet en 2021 (source Mc Kinsey \/ Smart Pharma).<\/p>

\u27a2 Les usages ont donc chang\u00e9, que ce soit pour les m\u00e9decins et les patients.
\u2753 Se pose alors la question : comment le laboratoire, via ses d\u00e9l\u00e9gu\u00e9s m\u00e9dicaux, peut-il encore rencontrer des m\u00e9decins qui refusent des visites, imposent des cr\u00e9neaux horaires r\u00e9duits, s’informent scientifiquement sur internet ?<\/p>

\ud83e\uddd1\u200d\ud83d\udcbb Pourtant, 58% des m\u00e9decins fran\u00e7ais consid\u00e8rent que les interactions \u00e0 distance sont moins bien que celles en personne (Etude de McKinsey\u00a0 – Octobre 2020).\u00a0
\ud83e\udd1d La rencontre avec le visiteur m\u00e9dical reste un outil strat\u00e9gique pour les laboratoires.<\/p>

\u27a2 Il s’agit alors de red\u00e9finir les contours de cette visite m\u00e9dicale.\u00a0
L’objectif est de la proposer plus qualitative, avec une information de meilleur niveau et un discours cibl\u00e9 suivant le profil, les usages et la sensibilit\u00e9 du m\u00e9decin.<\/p>

\ud83d\udde3\ud83d\udcbb Mais les d\u00e9l\u00e9gu\u00e9s m\u00e9dicaux doivent \u00e9galement compl\u00e9ter leurs visites\u00a0 qui vont devenir plus difficiles, par des interactions \u00e0 distance et le recours aux diff\u00e9rents canaux digitaux : offre de webinar, rencontres en visio sur des sujets pr\u00e9cis, supports vid\u00e9os, emailings, newsletter.
Ils doivent aussi \u00eatre en mesure de fournir des outils \u00e9ducatifs pour am\u00e9liorer le parcours du patient, son adh\u00e9sion au traitement et son bien-\u00eatre.<\/p>

Avec le manque de m\u00e9decin et l’information en ligne, le patient aussi a chang\u00e9 ses usages.\u00a0 Il devient directement un interlocuteur, souvent via les associations de patients qui interviennent dans les parcours de soins.\u00a0\u00a0
Le visiteur m\u00e9dical a alors sa place, il devient un relais, au niveau local, de tout un \u00e9cosyst\u00e8me.<\/p>

\ud83d\udca1 Face \u00e0 ces changements, le visiteur m\u00e9dical doit relever plusieurs d\u00e9fis :
– Trouver le bon \u00e9quilibre entre informations qu’il peut adresser en distanciel et visites personnelles.\u00a0
– Se former aux nouveaux usages digitaux que ces changements occasionnent.
– Acqu\u00e9rir une connaissance scientifique de meilleur niveau.
– Jouer un r\u00f4le d’animateur au coeur d’un nouvel \u00e9cosyst\u00e8me.<\/p>

\ud83d\udc49 Se pose alors une question : faut-il cr\u00e9er de nouvelles formations ou un nouveau profil de poste au sein des laboratoires pour apporter aux m\u00e9decins l’information utile aux deux parties ?<\/p>

\u27a2 L’\u00e9quipe\u00a0 HTI – Healthcare & Technology International peut r\u00e9pondre \u00e0 ces nouveaux besoins en s\u00e9lectionnant les profils adapt\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\ud83e\uddd0 Je m’interroge et vous livre quelques pistes sur les possibles \u00e9volutions.\u27a2 Apr\u00e8s la taxe impos\u00e9e aux laboratoires sur les visites m\u00e9dicales, l’arriv\u00e9e des g\u00e9n\u00e9riques,… En savoir plus<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2724","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\n"La visite d'un d\u00e9l\u00e9gu\u00e9 m\u00e9dical est-elle toujours d'actualit\u00e9 ?" 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